“nine times out of ten the conversation ends immediately”

A lot of teams have trouble deciding whether a task should be declared as a technical task or a story. The simple answer here is that if a customer can ask for it, it should be a story.
For example, the following should be stories:
– Creating an installer – “As a customer, I want an easier way to install the application”
– Supporting an incremental DB tool (such as Liquibase) – “As a customer, I want an easier way to the application database when upgrading software releases”
– Supporting a new deployment environment …