Experimentation Program Audit
Find out exactly where your experiments lose trust.
Most growth programs do not stall because they lose tests. They stall because no one trusts the results. I audit your experimentation program and show you where trust breaks, and what to fix first.
Book a 15-minute callWho this is for
This is for you if any of these sound familiar.
Your wins shrink when you roll them out to everyone.
Readout meetings turn into debates about the tracking.
Nobody on the team fully trusts the dashboard.
Your experimentation program has stalled, or you paused it.
What I do
A hands-on audit that takes days, not months.
I pull the information myself. I review your tracking, your data, and your experiment design, and I talk to the people who run each part.
Review your setup
I look at how you assign, track, and measure experiments. I dig into the data behind your last few tests to see what actually happened.
Talk to your team
I interview your PM, your engineer, and your analyst separately. The problems usually hide in the gaps between them.
Score it against 26 checks
I score your program against a 26-point audit checklist covering assignment, exposure, metrics, and operability, so nothing gets missed.
What the audit covers
26 checks across six categories.
Every part of your experimentation stack gets reviewed, from how users get assigned to how the platform holds up over time.
Assignment
Are users bucketed consistently across identity, sessions, and devices, with clean holdouts?
Exposure
Is exposure defined and logged correctly, with no dedupe or assigned-but-not-seen gaps?
Metrics
Do your metrics mean what you think, with trustworthy stitching and fresh data?
Execution
Are experiments checked before and during launch for QA, concurrency, and interaction effects?
Monitoring
Can you watch live experiments and catch anomalies while they happen?
Operability
Is the platform healthy long term, with flag hygiene and clean recovery?
A walkthrough of how the audit checklist works.
What you get
A written report you can act on the same week.
A written report, scored against a 26-point checklist.
A clear list of what is breaking trust in your results, ranked by impact.
The fixes to make first, so your next readout holds up.
How it starts
It starts with a 15-minute call.
Bring your last experiment readout. We will look at it together and I will tell you where the trust is breaking. No pitch.
Book a 15-minute call