Course · PMs, designers, and analysts new to experimentation
Product Experimentation 101
A conceptual crash course in designing, running, and measuring one product experiment end to end. Learn the hypotheses, metrics, feature flags, and tracking habits that good growth teams rely on, with no statistics or engineering background required.
Your instructor
Javid Jamae
Growth engineering leader who scaled Postman from $60M to $100M+ ARR and 20M+ users as Head of Engineering for Growth. Has built and audited experimentation systems at Achieve, Earnest, and Tout. 20+ years in engineering and product leadership.
What you will learn
What you will be able to do by the end.
Explain what an experiment is, why experiments commonly fail, and what good fullstack experimentation looks like end to end.
Write a strong, testable hypothesis and judge whether a hypothesis is actually good.
Pick primary, secondary, and counter metrics, then size the experiment and estimate runtime before you launch.
Set correct demarcation, distinguish exposure from assignment, and target the right users so your analysis holds up.
Write an Experiment Design Document and apply it to a real case study.
Use feature flags for assignment and track clean start and end events while avoiding bad data.
Curriculum · 37 lessons
Everything inside the course.
Intro to Experimentation
Build a shared mental model for what an experiment is, why experiments so often fail, and how a single experiment flows through a team from idea to decision.
Experiment Design
Turn an idea into a runnable experiment: a sharp hypothesis, the right metrics, correct sizing and runtime, clean demarcation, and a written design document.
Variation Assignment
How users get bucketed into variants with feature flags, what breaks assignment in practice, and how to keep it trustworthy.
Measurement and Tracking
Track the right events cleanly so your analysis reflects reality, including the client versus server pitfalls that quietly corrupt data.
How to get access
Included with your Delivering Growth membership.
You do not buy this course on its own. Subscribe to the Delivering Growth community on Skool and you get this course plus every other course, the calculators, and the Custom GPT.
- All video lessons and written breakdowns for this course
- Every other Delivering Growth course, included in the same membership
- The Custom GPT trained on the full course material
- Free A/B testing calculators and design templates
- Community access and all future course updates